One of Hootsuite’s defining features is its ability to easily integrate with so many applications. While the upper-tiered plans are not cheap, the additional analytics tools are imperative for businesses that use social media as a bulk of their marketing efforts. The Team, Business and Enterprise plans come with advanced customisable analytics reports. The Team tier is built for small teams, allowing three users to post to 20 social media accounts. The Professional tier is great for individuals and small businesses as it allows one user to manage 10 social media accounts. As you move up in the tiers, Hootsuite features more comprehensive analytics and social media tracking reports. Hootsuite has four price plans: Professional, Team, Business and Enterprise. The higher-tiered plans offer robust analytics data, a number of integrations for productivity and efficiency applications and live Hootsuite training for the entire team. Along with its competitors, Hootsuite lets users schedule social media content in advance, select times when their audience is most likely to be engaged and use an interactive planner to review scheduled content. ![]() Hootsuite stands out as one of the most comprehensive social media management tools on the list. Zoho Social’s ease of use, affordable plans and analytical data reports make it best for individual content creators and small businesses. The higher-tiered plans that offer analytics, engagement and organisation are very reasonably priced at £ 8 to £35 per month. The platform offers a free plan that allows one brand to post on seven outlets. Zoho Social is one of the most affordable management tools. This is a separate product in the Zoho line of software but is built so they naturally integrate together. ![]() It also allows you to set parameters for lead generation, engage with anyone who interacts with your brand on social media, add them to a list of contacts and track them as potential customers for targeted marketing campaigns. In addition to social media management, Zoho offers a customer relationship management (CRM) product that allows you to manage emails, track accounting, generate leads from social media and engage with prospects. After the unforeseen emergency is resolved, the resume button allows the social media campaign to continue with one click of a button. During a local or national emergency or during a brand crisis when it might be inappropriate to post a brand’s marketing campaign, the feature allows the social media manager to pause all pending posts. One feature that helps Zoho Social stand out among the rest is its pause post feature. Zoho Social is a complete social media management tool that helps businesses and agencies schedule posts, monitor mentions on social media, create customisable social media performance analytics reports and communicate with teammates about pending posts. 5 Best Social Media Management Tools 2023 While we work hard to provide accurate and up to date information that we think you will find relevant, Forbes Advisor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impact any of the editorial content on Forbes Advisor. These “affiliate links” may generate income for our site when you click on them. Second, we also include links to advertisers’ offers in some of our articles. This site does not include all companies or products available within the market. The payments we receive for those placements affects how and where advertisers’ offers appear on the site. ![]() This comes from two main sources.įirst, we provide paid placements to advertisers to present their offers. To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive payment from the companies that advertise on the Forbes Advisor site. The Forbes Advisor editorial team is independent and objective.
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